Case Study: Virginia Tech & CollegeRecon

Colleges and universities work with CollegeRecon to create and scale branding and recruitment efforts with the military and veteran community.

Our proprietary technology, organic traffic, unparalleled understanding of this audience, and membership provide schools access to the largest online community of college-seeking, military-affiliated men and women in the country.


Virginia Tech Logo Virginia Polytechnic Institute and State University (Virginia Tech or VT) is a public land-grant research university with its main campus in Blacksburg, Virginia. Total enrollment for the 2025–26 academic year is approximately 39,000 students.

Executive Summary

Virginia Tech partnered with CollegeRecon in 2022 to expand its reach among military-connected students across the East Coast. Military-affiliated enrollment grew from 1,250 students in spring 2023 to 1,426 in spring 2024—a 14.1% increase.

By 2025, Virginia Tech estimated its military-affiliated enrollment at approximately 1,850—about 600 additional students and nearly 50 percent growth since spring 2023. In fiscal year 2025, Post‑9/11 GI Bill benefits represented $10.2 million in tuition and fee revenue for the university. Virginia Tech also reports strong student outcomes, including a 95 percent first-year retention rate and an 86 percent six-year graduation rate.


Senior Assistant Director Greg Anderson said:

“CollegeRecon is the only marketing partner we have for the military and veteran audience. Tracking is great, and our growth speaks for itself in the years working with the CollegeRecon team.”


Icon image 1850 Military Affiliated Students, Nearly 50% Enrollment Growth Since 2023, 95% First Year Retention Rate