How CollegeRecon Strengthened Concordia’s Military Branding, Engagement, and Enrollment
About Concordia University
Concordia University Wisconsin (CUW) is a small, private, Lutheran institution located just north of Milwaukee along the shore of Lake Michigan. The university offers a wide range of undergraduate and graduate programs and focuses its recruitment efforts primarily within Wisconsin and nearby regions.
Keith Casey, a retired U.S. Army Colonel and former Battalion Commander who served 30 years in the military, leads Military and Veteran Services at CUW. He and his team support veterans and military-connected learners across the university, which now serves 421 military-affiliated students, including 213 veterans.
CUW serves a growing population of military‑affiliated students and is committed to providing a mission‑aligned, service‑oriented environment for veterans, service members, and their families.
Executive Summary
Concordia University began partnering with CollegeRecon in 2021 to expand military brand awareness and engagement throughout Wisconsin.
Although Wisconsin is not traditionally a large veteran population center, Concordia recognized that its Lutheran mission, academic programs, and student support infrastructure positioned the institution to serve this community well.
Since partnering with CollegeRecon, Concordia has seen:
- Nearly 10x growth in engagement on its military‑focused webpages and CollegeRecon profile
- A 50% increase in military‑affiliated enrollment (from 281 to 421 students)
- Stronger alignment between prospective students and Concordia’s mission‑driven educational experience
According to Concordia’s Veterans Director:
“CollegeRecon’s platform produces stronger brand recognition and engagement than any other military marketing tools we’ve used.”