Hot Degrees: Sport Management

Do you enjoy participating in and watching sports? Do the numerous and diverse aspects of athletics interest you? If you answered “yes” then a degree in sport management can prepare you for an exciting career in the sports and athletics industry!

The study of sport management prepares students for positions within all sectors of the sports and athletics industry including:

  • Professional sports organizations
  • Intercollegiate athletics departments
  • Interscholastic sports
  • Non-profit sports organizations
  • Sports facility management
  • Sports sales and marketing
  • Sporting events management
  • Sports governance and administration
  • Sports finance

A degree in sport management can even provide opportunities to work for yourself by starting your own business or working as a consultant.

Sport management is an evolving field of study and a popular career field. A great sport management degree program will help students gain sport industry experience through a variety of internships such as with:

  • Professional sport teams
  • College athletic departments
  • Public and private sport facilities
  • Sport marketing firms
  • Municipal organizations
  • National sport organizations
  • Non-profit sport groups

A degree in sport management has even expanded over recent years to encompass special interest areas such as entertainment management and athletics administration.

Sport management may also be offered as a minor to complement programs through business or health sciences majors.

Associate Degree in Sport Management

>> Find GI Bill Approved associate’s degree programs in Sport Management in the School Search Tool

An Associate Degree in Sport Management is a great starting point for those interested in sports and athletics as a career. Earning an Associate Degree in Sport Management can set one on a successful career path and prepare for further education and career advancement.

Jobs with an Associate Degree in Sport Management

  • Coach– Teach amateur or professional athletes the skills they need to succeed at their sport. Average annual salary: $35,000.
  • Scout– Search for talented athletes for various organizations. Average annual salary: $35,000.
  • Umpire, referee, or other sports official– Officiate at competitive athletic or sporting events. Including sporting officials, referees, and competition judges. Average annual salary: $39,000.

Bachelor’s Degree in Sport Management

>> Find GI Bill Approved bachelor’s degree programs in Sport Management in the School Search Tool

Students can earn a Bachelor’s Degree in Sport Management and minor in a wide variety of specialties including marketing, broadcasting and communications, and
event management. Conversely, many undergraduate degree programs will offer a minor in sport management to complement a wide variety of majors from business, to communications, and even pre-law.

While earning a bachelor’s degree at an accredited school,  a student should seek experience and even on-the-job training through meaningful internships. Internships should be offered through a wide variety of organizations including public and private entities.

Jobs With a Bachelor’s in Sport Management

  • Sports correspondentCollect and analyze facts about newsworthy sports and athletics events by interview, investigation, and observation for newspaper, news magazine, radio, or television. Average annual salary: $52,000.
  • Sports and athletics public relations specialistEngage in promoting or creating an intended public image for individuals, groups, or organizations. Average annual salary: $58,000.
  • Athletic agent– Represent and promote athletes in dealings with current or prospective employers. Average annual salary: $91,000.

Master’s Degree in Sport Management

>> Find GI Bill Approved master’s degree programs in Sport Management in the School Search Tool

An advanced degree in sport management would include at least one specialty focus such as education, marketing, athletics administration, etc. Those earning a master’s degree can continue in their current career path with additional earning power, undertake leadership roles, or transition into postsecondary positions.

Jobs With a Master’s Degree in Sport Management

  • Postsecondary teacher-Instructor for sport management classes. Average annual salary: $80,000.
  • Postsecondary athletic administrator– Work for public and private schools leading school’s athletic department. Average annual salary: $95,000.

Sport Management Degree Programs

Ready to start your degree in sport management? Check out these great programs available at our partner schools!

  • Columbia College Missouri offers multiple degree options in sports management. A Bachelor’s of Arts in Sports Management is offered both online and as a campus-based day program. A Bachelor’s of Science in Sports Management is offered online and on campus, both as a day program and as an evening program. Columbia College participates in the Yellow Ribbon Program.
  • Farmingdale State College is part of the esteemed SUNY (State University of New York) system and they offer a campus-based Bachelor’s of Science in Sport Management. Farmingdale State College also offers a Minor in Sport Management to complement any of their other degrees. Farmingdale does not participate in the Yellow Ribbon Program, although they do have an excellent Office of Veterans Services to help applicants navigate the financial aid process including Tuition Assistance and other veteran aid programs.
  • Southern Connecticut State University offers a campus-based Bachelor’s of Science in Sport Management. They also offer a fully online Master’s of Science in Sport and Entertainment Management. Southern Connecticut State University participates is a Yellow Ribbon School.
  • The University of Cincinnati offers an online Master’s in Sport Administration and Sport Management. The University of Cincinnati participates in the Yellow Ribbon Program.
  • The University of Louisville offers an online Bachelor of Science in Sport Administration and a Master of Science in Sport Administration. The University of Louisville participates in the Yellow Ribbon Program.

*All average annual salaries adapted and calculated from the U.S. Bureau of Labor Statistics National Occupational Employment and Wage Estimates. For more information click here.

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About the author

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Born in SoCal yet raised Tampa, Florida - Leah earned her undergraduate BA in Liberal Studies from the University of Central Florida. Leah earned her MA in the MALAS at San Diego State University, while also completing a graduate teaching certificate in English for Secondary Education. An avid traveler, she has visited more than 60 countries. With the birth of her son Spencer in 2012, Leah embarked on her biggest adventure (yet) as parent and Coast Guard wife.